Field notes
The business side of the craft.
Bookings, deposits, client management and aftercare — written for working artists, not for SaaS newsletters.
July 14, 2026
The Booking Link Your Instagram Bio Is Missing
Every inquiry is a DM conversation that could be a form. One link in your bio collects placement, size and references — and says your policy once, in writing.
Booking · 4 min
June 30, 2026
One Client, Many Sessions: Running a Multi-Session Project
A full sleeve is a project, not an appointment. Track the piece across sessions — references, quotes, deposits and progress — without losing the thread.
Client management · 5 min
June 12, 2026
Aftercare That Gets Clients Back in Your Chair
The healing check-in isn't charity — it's the first step of the next booking. Timely aftercare messages build trust and set up the touch-up and the next piece.
Repeat business · 4 min
May 22, 2026
Why Your Deposit Policy Belongs in Writing
Verbal policies are arguments waiting to happen. Put the deposit and cancellation terms in the booking flow and let the form be the bad guy.
Money · 4 min
May 8, 2026
Reading Your Studio's Numbers: What Is a Client Worth?
The client who books once is a transaction. The client who returns for four pieces is a relationship. Here's how to see the difference in your own numbers.
Analytics · 5 min